Towards the back end of 2023 I spoke with Ash Mann for Substrakt Digital Works Podcast Ep 41 about effective social media strategies for cultural organisations and museums.
It was great catching up with Ash as he has an incredible wealth of experience and knowledge when it comes to digital marketing for cultural institutions and museums. During our conversation, we covered 4 main areas:
1. Adopting a Targeted Approach to Social Media for Museums and Cultural Institutions
In our discussion, we touched upon how cultural organizations and museums tend to spread themselves thin across various social media platforms. However, a more nuanced and focused strategy based on objectives and target audiences is needed instead of trying to appeal to a broad audience.
2. The Significance of Brand Awareness and Storytelling
I often talk about how keeping storytelling as the foundation of your digital strategy can be a game-changer. Not only can it keep your museum or cultural organisation at the forefront of your audience’s minds, but it can also transform them into loyal supporters and fans.
Combine storytelling with effective engagement tactics, and the organic reach and word-of-mouth advertising can take your audience development and community building to the next level.
3. Getting Leadership Support for Your Digital Strategy
As I’ve worked with various cultural organisations, a common challenge I’ve come across is getting leadership buy-in for online success.
We cover the importance of involving museum leaders and decision-makers in the development of your strategies to ensure everyone is aligned on objectives and expectations.
4. Crafting Tailored Social Content for Different Platforms
We delve into the importance of creating unique strategies and goals for each social platform. We take into account the specific requirements of your target audience and discuss tips on how to optimise your content.
Listen to the full episode on Spotify, or wherever you listen to podcasts:
Are you a cultural organisation looking for help with your digital or social media strategy? Let’s have a chat.